HOW AI IS CHANGING EMAIL MARKETING PERFORMANCE METRICS

The Role of CCPA in Performance Marketing CampaignsCCPA, or the California Consumer Personal privacy Act, offers customers a range of rights regarding their individual information. This includes providing the capacity to opt out of having their data marketed or made use of for advertising and marketing functions. This has substantial implications f

How Predictive Analytics is Transforming Performance MarketingWhether you’re forecasting campaign performance for a client or your agency’s own initiatives, predictive analytics provides a valuable first step to data-driven decision-making. However, it’s important to keep in mind that predictive models are probabilities, not guarantees.Predic